Donor-centered Communication
Join us for an exclusive event focused on donor engagement in dialogue fundraising!
Six 30-minute sessions including live Q&As.
Tuesday, April 9, 2024

10:00–13:00 CET

Session recordings available on demand after the live event
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Event Topic

In this event, we will dive deep into the art of building meaningful connections with donors through telemarketing.

Learn the best timing to initiate contact, understand donor motivations, and master effective scripting and techniques for engaging dialogues.

Discover how to create personalized interactions that resonate with donors, ultimately maximizing their support and fostering long-term relationships.

Don't miss this opportunity to elevate your dialogue fundraising approach and drive impactful results!

Our virtual events make it easy and affordable for you to bring the latest ideas from the digital side of telephone fundraising to your fundraising team.

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Sessions

Join us for a global event featuring speakers from Switzerland, The Netherlands, Greece, Portugal, Denmark and France, who will share their expertise in revitalizing Donor-Centered Communication.

Global NGO Corporation

Session

1

Delve into the transformative power and challenges of global NGO cooperation amidst the Corona crisis.
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In this insightful session, Jacob Møllemose, the founder of Impact Talks, interviews Elsbeth de Ridder, a member of the Global IFL Forum.

They delve into the challenges and opportunities that emerged within global NGO cooperation during the Corona crisis. Elsbeth shares her experiences and insights on how charities can achieve remarkable outcomes by uniting and sharing knowledge during difficult times. This session underscores the importance of collaboration and knowledge sharing in increasing resources for worthy causes. They explore valuable lessons learned and the transformative power of a collaborative approach in connecting with donors.

Don't miss this opportunity to learn from the experiences of a key player in the global NGO sector.

Elsbeth De Ridder
Save The Children – Switzerland
Meet Elsbeth

Inspiration from legacy conversations with donors

Session

2

What can we learn from legacy telemarketing program focused on the donor's personal stories.
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Join Arjen for a session that offers a inspirational introduction on setting up a legacy telemarketing program, whether in-house or via an agency.

The session emphasises the importance of focusing on the donor's personal stories, leading to open conversations in the delicate area of legacy giving.

Explore how this specific and successful approach provides inspiration for other telemarketing purposes. The session will offer theoretical background, practical information, and inspiring examples, all aimed at refining your campaigns.

Arjen van Ketel
Legacy Futures – The Netherlands
Meet Arjen

The Art of Personalized Matching: Transforming Donor Engagement

Session

3

Discover how Personalized Matching can transform your fundraising efforts, increasing donor engagement and fostering long-term loyalty. Say goodbye to one-size-fits-all and hello to meaningful connections.
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Ever wonder why some donors seem to click with your mission right away, while others don’t? The key might lie in Personalized Matching—our way of saying goodbye to the one-size-fits-all approach and hello to meaningful connections. Join us for a transformative talk on the Art of Personalized Matching in fundraising, an innovative approach that can elevate your fundraising efforts and create a donor experience that increases engagement and response rates while fostering long-term loyalty.In this session, we delve into the unique aspects of each donor—identity and personality.

By tailoring your communications to fit each donor’s identity and personality, you can make them feel understood and genuinely connected to your cause, leading to more engaged, responsive, and committed donors.

Our session is backed by in-market testing and features real-world case studies, demonstrating the tangible benefits of implementing Personalized Matching in your donor engagement efforts. It highlights the essential shift needed in fundraising strategies—from broad, impersonal outreach to deeply personalized engagement.

Attendees will walk away with actionable insights into creating communications that resonate on a personal level and bolster the mission.

Dr. Kiki Koutmeridou
DonorVoice – UK
Meet Kiki

What Are We Trying to “Sell” to People?

Session

4

Unearth the power of donor-centric communication with Emerson Marques from SOS Children's Villages in Portugal. Learn to identify your true product, develop compelling narratives, and engage your audience for successful fundraising.
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In this session, we will delve into the importance of donor-centered communication. We will explore strategies and real-world examples that have made a significant impact, all with the aim of enhancing our fundraising efforts. The focus will be on understanding what we are truly selling to our audience, thus enabling us to market and sell with purpose.

This session will also tackle the challenges often faced in conservative organizations and will provide insights on how to create a compelling and impactful narrative. We will discuss the critical relationship between Brand/Communication and Telephone fundraising. We will also examine various scripts, from initial call to loyalty work.

The goal is to empower you to critically reflect on your brand, drawing inspiration from the successful narrative created at SOS Children's Villages in Portugal.

Join us to gain valuable insights, exchange ideas, and enhance your donor-centered communication strategies to drive better outcomes in fundraising for your organization.Join Holger Menze for an engaging session titled "Prepare to Sparkle - Why Basics Matter," where you'll discover the key to success in telephone fundraising.

Emerson Marques
SOS Children's Villages in Portugal
Meet Emerson

Empathetic Conversations: Transforming Fundraising through Emotional Connection

Session

5

Explore the power of emotional fundraising and empathy in inspiring donors and fostering meaningful connections in this insightful session.
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To inspire donors, we need to be the change we wish to see. We need to truly understand our donors and engage in meaningful, empathetic conversations. This requires us to be deeply in tune with their emotions. We must ask thought-provoking questions that resonate with them and demonstrate authentic concern for their needs.

This approach transforms a standard phone call into a genuine, donor-centered conversation. A complaint about a rigidly scripted call highlighted the need for flexibility. Scripts can help guide us, but they shouldn't limit our interactions with donors. We need to adapt our conversations based on the donor's responses and emotions.

This tailored approach allows us to better address their needs and concerns, fostering a more personal and meaningful connection.In this session, we'll explore the integral relationship between emotional fundraising and empathy. We'll discover how they combine to inspire donors to actively contribute to positive social change and, motivating donors to support our cause.

By acknowledging and responding to our donor's emotions, we can cultivate a shared sense of purpose and commitment, transforming fundraising into a joint effort for social change.

Jacob Møllemose
Impact Talks
Meet Jacob

Enhancing Donor Communication: A Practical Example of AI Application

Session

6

Get ready to move from theory to practice! Everybody has heard about AI, but don't know how they can use it in their day to day job. Join us to explore real-life applications of AI in donor communication.
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In this session, we will explore the transformative power of AI in our daily tasks, particularly in understanding and optimizing our interactions with donors. We'll delve into the richness of our conversations with donors, acknowledging that currently a vast majority of the valuable insights they provide are lost.

We'll then explore how AI can revolutionize this scenario. By capturing and analyzing these conversations, AI can help us extract crucial insights, and even generate alerts based on specific triggers. This not only aids in preserving donor relationships but also enhances the quality of our engagements with them.Furthermore, we'll discuss how AI can be a powerful tool for quality monitoring, helping fundraising agents to improve their skills more effectively.

Rather than focusing on a specific tool, we will provide a broader perspective on how the utilisation of AI can significantly impact our work and strengthen our relationships with donors.

David Klajman
Fidelis contact center - France
Meet David

Call for Speakers

Do you want to join us as a speaker at the Telephone Tuesday events?

Do you have an interesting case to share, a novel approach to dialogues with donors – or a groundbreaking reflection that will enrich your fellow fundraisers – please fill out the following form.

Telemarketing Tuesday is a virtual event, sharing new ideas, best practices and inspiring case studies. 

We will help you produce a pre-recorded speaker session of 10–15 minutes, which will be followed up by live Q&A sessions for the viewers to connect and reflect with you on the topic. 

We will be paying our speakers for their time, to give everybody the opportunity to join – this also shows that we appreciate your time.

Call for Speakers

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EUR 125
Access to a single event for one person
Session recordings available online
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Telephone fundraising celebrates the art of talking with your donors instead of about them.

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Holger Menze

Spenden Manufaktur GmbH
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We as a sector dont have the investments that other sectors have, but we have the desire to share and grow – this is one of our competitive advantages.

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Jacob Møllemose

Impact Talks
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