10:00–13:00 CET
In this event, we will dive deep into the art of building meaningful connections with donors through telemarketing.
Learn the best timing to initiate contact, understand donor motivations, and master effective scripting and techniques for engaging dialogues.
Discover how to create personalized interactions that resonate with donors, ultimately maximizing their support and fostering long-term relationships.
Don't miss this opportunity to elevate your dialogue fundraising approach and drive impactful results!
Our virtual events make it easy and affordable for you to bring the latest ideas from the digital side of telephone fundraising to your fundraising team.
Date: January 29 - January 30, 2025
Venue: CIVITA, Rome
Join us in the heart of Rome for the inaugural Celebrating Telephone Fundraising event, a unique opportunity to connect, collaborate, and innovate within the telephone fundraising sector. Over two inspiring days, participants will engage with thought leaders and peers to explore global trends, ethical challenges, and best practices in telephone fundraising. This event emphasizes the power of sharing experiences and insights to foster growth and enhance fundraising strategies.
With a dynamic program featuring keynote speakers, panel discussions, and facilitated learning sessions, attendees will leave equipped with actionable strategies and a renewed passion for integrating telephone fundraising into their overall fundraising mix. Conclude your experience with an unforgettable Italian party filled with music and dance, celebrating the connections made and ideas shared.
This event is not just a conference; it’s a movement towards enhancing the impact of telephone fundraising. Don’t miss this chance to be part of a transformative experience!
This program is designed to inspire collaboration, drive innovation, and address critical challenges within the telephone fundraising sector while highlighting its essential role in a comprehensive fundraising strategy.
The inclusion of facilitated learning sessions allows for a more dynamic exchange of ideas among participants.
Join us for a global event featuring speakers from Switzerland, The Netherlands, Greece, Portugal, Denmark and France, who will share their expertise in revitalizing Donor-Centered Communication.
In this insightful session, Jacob Møllemose, the founder of Impact Talks, interviews Elsbeth de Ridder, a member of the Global IFL Forum.
They delve into the challenges and opportunities that emerged within global NGO cooperation during the Corona crisis. Elsbeth shares her experiences and insights on how charities can achieve remarkable outcomes by uniting and sharing knowledge during difficult times. This session underscores the importance of collaboration and knowledge sharing in increasing resources for worthy causes. They explore valuable lessons learned and the transformative power of a collaborative approach in connecting with donors.
Don't miss this opportunity to learn from the experiences of a key player in the global NGO sector.
Join Arjen for a session that offers a inspirational introduction on setting up a legacy telemarketing program, whether in-house or via an agency.
The session emphasises the importance of focusing on the donor's personal stories, leading to open conversations in the delicate area of legacy giving.
Explore how this specific and successful approach provides inspiration for other telemarketing purposes. The session will offer theoretical background, practical information, and inspiring examples, all aimed at refining your campaigns.
Ever wonder why some donors seem to click with your mission right away, while others don’t? The key might lie in Personalized Matching—our way of saying goodbye to the one-size-fits-all approach and hello to meaningful connections. Join us for a transformative talk on the Art of Personalized Matching in fundraising, an innovative approach that can elevate your fundraising efforts and create a donor experience that increases engagement and response rates while fostering long-term loyalty.In this session, we delve into the unique aspects of each donor—identity and personality.
By tailoring your communications to fit each donor’s identity and personality, you can make them feel understood and genuinely connected to your cause, leading to more engaged, responsive, and committed donors.
Our session is backed by in-market testing and features real-world case studies, demonstrating the tangible benefits of implementing Personalized Matching in your donor engagement efforts. It highlights the essential shift needed in fundraising strategies—from broad, impersonal outreach to deeply personalized engagement.
Attendees will walk away with actionable insights into creating communications that resonate on a personal level and bolster the mission.
In this session, we will delve into the importance of donor-centered communication. We will explore strategies and real-world examples that have made a significant impact, all with the aim of enhancing our fundraising efforts. The focus will be on understanding what we are truly selling to our audience, thus enabling us to market and sell with purpose.
This session will also tackle the challenges often faced in conservative organizations and will provide insights on how to create a compelling and impactful narrative. We will discuss the critical relationship between Brand/Communication and Telephone fundraising. We will also examine various scripts, from initial call to loyalty work.
The goal is to empower you to critically reflect on your brand, drawing inspiration from the successful narrative created at SOS Children's Villages in Portugal.
Join us to gain valuable insights, exchange ideas, and enhance your donor-centered communication strategies to drive better outcomes in fundraising for your organization.Join Holger Menze for an engaging session titled "Prepare to Sparkle - Why Basics Matter," where you'll discover the key to success in telephone fundraising.
To inspire donors, we need to be the change we wish to see. We need to truly understand our donors and engage in meaningful, empathetic conversations. This requires us to be deeply in tune with their emotions. We must ask thought-provoking questions that resonate with them and demonstrate authentic concern for their needs.
This approach transforms a standard phone call into a genuine, donor-centered conversation. A complaint about a rigidly scripted call highlighted the need for flexibility. Scripts can help guide us, but they shouldn't limit our interactions with donors. We need to adapt our conversations based on the donor's responses and emotions.
This tailored approach allows us to better address their needs and concerns, fostering a more personal and meaningful connection.In this session, we'll explore the integral relationship between emotional fundraising and empathy. We'll discover how they combine to inspire donors to actively contribute to positive social change and, motivating donors to support our cause.
By acknowledging and responding to our donor's emotions, we can cultivate a shared sense of purpose and commitment, transforming fundraising into a joint effort for social change.
In this session, we will explore the transformative power of AI in our daily tasks, particularly in understanding and optimizing our interactions with donors. We'll delve into the richness of our conversations with donors, acknowledging that currently a vast majority of the valuable insights they provide are lost.
We'll then explore how AI can revolutionize this scenario. By capturing and analyzing these conversations, AI can help us extract crucial insights, and even generate alerts based on specific triggers. This not only aids in preserving donor relationships but also enhances the quality of our engagements with them.Furthermore, we'll discuss how AI can be a powerful tool for quality monitoring, helping fundraising agents to improve their skills more effectively.
Rather than focusing on a specific tool, we will provide a broader perspective on how the utilisation of AI can significantly impact our work and strengthen our relationships with donors.
Do you want to join us as a speaker at the Telephone Tuesday events?
Do you have an interesting case to share, a novel approach to dialogues with donors – or a groundbreaking reflection that will enrich your fellow fundraisers – please fill out the following form.
Telemarketing Tuesday is a virtual event, sharing new ideas, best practices and inspiring case studies.
We will help you produce a pre-recorded speaker session of 10–15 minutes, which will be followed up by live Q&A sessions for the viewers to connect and reflect with you on the topic.
We will be paying our speakers for their time, to give everybody the opportunity to join – this also shows that we appreciate your time.
It has always been my philosophy that sharing is caring. As I truly care for the fundraising sector I applaud this initiative. The format was very fitting and speakers shared valuable insights.
Emilie's "What happens beyond a no" and her "leads to seeds" process as Ilja's data on the effect of TM on F2F donor's retention and other channel's income contained precious information to implement and test out right away.
Great to connect internationally in the telephone FR community.
One of the most important things in every job is teamwork, and definitely, here at Telemarketing, we see this. The best results come from the teams that work closely and explore all the potential of this incredible channel. ‘Teamwork makes the dream work’ always. :)
Telephone fundraising celebrates the art of talking with your donors instead of about them.
We as a sector dont have the investments that other sectors have, but we have the desire to share and grow – this is one of our competitive advantages.
We'll inform you about upcoming events and inspiring discussions with funraisers around the world.
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