Prof. Edlira Shehu is a renowned researcher in the fields of digital advertising, multichannel retailing, and nonprofit marketing. Her work is distinguished by its use of quantitative methods to address empirical problems, resulting in significant academic, managerial, and societal impact. Her exceptional research has been published in top-tier journals within the field and she presently sits on the editorial board of the Journal of Retailing.

She currently holds a position as Professor of Digital Marketing at the Department of Marketing, University of Groningen

She has worked on several projects, exploring donor lifetime value, marketing, and digital fundraising. Recently, she has embarked on an intriguing journey of analyzing a vast amount of data related to telephone fundraising.

Prof. Shehu is the first speaker to join us at Impact Talks from outside the sector. We are thrilled to have her share her unique perspective and inspire us with her groundbreaking work in fundraising research and the use of AI technology. Her session promises to be an enlightening and enriching experience, and we are eager to learn from her insights and expertise.