Managing Telephone Fundraising
Join us for a virtual event where we will dive deep into the world of telephone fundraising campaigns.
Six 30-minute sessions including live Q&As.
Tuesday, September 17, 2024

10:00–13:00 CET

Session recordings available on demand after the live event
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Event Topic

Discover strategies for running successful campaigns from start to finish, including pre-campaign planning, execution, and post-campaign analysis.

Explore the pros and cons of outsourcing or insourcing dialogues with donors and learn how to effectively manage campaigns on a day-to-day basis.

Don't miss this opportunity to gain valuable insights and elevate your telephone fundraising efforts!

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Programme

Celebrating Telephone Fundraising

Date: January 29 - January 30, 2025

Venue: CIVITA, Rome

Civita Terrazza Rome

Join us in the heart of Rome for the inaugural Celebrating Telephone Fundraising event, a unique opportunity to connect, collaborate, and innovate within the telephone fundraising sector. Over two inspiring days, participants will engage with thought leaders and peers to explore global trends, ethical challenges, and best practices in telephone fundraising. This event emphasizes the power of sharing experiences and insights to foster growth and enhance fundraising strategies.

With a dynamic program featuring keynote speakers, panel discussions, and facilitated learning sessions, attendees will leave equipped with actionable strategies and a renewed passion for integrating telephone fundraising into their overall fundraising mix. Conclude your experience with an unforgettable Italian party filled with music and dance, celebrating the connections made and ideas shared.

Key Features

  • Networking opportunities focused on collaboration and inspiration
  • Insights into global trends and ethical considerations in telephone fundraising
  • Facilitated learning sessions for organic discussions on challenges and solutions
  • Open speaker hour allowing participants to share their expertise
  • A vibrant celebration to conclude the event

This event is not just a conference; it’s a movement towards enhancing the impact of telephone fundraising. Don’t miss this chance to be part of a transformative experience!

Speakers

Emily Bracken
Daryl Upsall International
Meet Emily
Michael Rihar
Amnesty International Austria
Meet Michael
Liv Mørk
Red Cross Denmark
Meet Liv
Terje Schea
Dialog Norge
Meet Terje
Edlira Shehu
University of Groningen
Meet Edlira
Gerónimo Tutusaus
ORGANIZATIONS.AI
Meet Gerónimo

Day 1: Arrival and Networking

  • Afternoon (14:00 - 18:00): Arrival and Registration
  • Networking Session (14:00 - 15:30): "Inspiration Through Sharing: The Power of Collaboration in Telephone Fundraising"
    An interactive session that emphasizes the importance of sharing experiences and insights to foster growth in the telephone fundraising sector. Participants will engage in discussions about their successes, challenges, and innovative practices.
  • Break (15:30 - 16:00)
  • Keynote Speaker (16:00 - 17:00): "Global Trends in Telephone Fundraising"
    An exploration of the latest trends shaping telephone fundraising worldwide, including technological advancements and shifts in donor behavior.
  • Panel Discussion (17:00 - 18:00): "Major Challenges Ahead: Ethics and Best Practices in Telephone Fundraising"
    A discussion on ethical considerations, regulatory challenges, and maintaining donor trust in a rapidly evolving landscape.
  • Dinner (19:00 onwards): Free choice of relaxed dinner at local restaurants

Day 2: Keynotes, Panels, and Facilitated Learning

  • Morning Session (09:00 - 12:30)
    • Keynote Speaker (09:00 - 09:45): "Building the Case for Telephone Fundraising"
      Highlighting the strategic advantages of incorporating telephone fundraising into an organization’s overall fundraising mix.
    • Panel Discussion (09:45 - 10:30): "Integrating Omnichannel Approaches in Fundraising"
      Exploring how to effectively combine telephone outreach with digital strategies to enhance donor engagement.
  • Break (10:30 - 11:00)
  • Facilitated Learning Session (11:00 - 12:30)
    A loose structure where participants can share their experiences and insights on various topics related to telephone fundraising. This session will encourage open dialogue and collaboration among attendees, allowing for organic discussions on challenges faced and solutions found.
  • Lunch Break (12:30 - 13:30)
  • Afternoon Session (13:30 - 16:00)
    • Open Speaker Hour (13:30 - 14:30)
      During the networking session on Day 1, participants will have the opportunity to suggest topics or share their expertise. Four speakers will be selected to present short talks based on the interests expressed during the first day’s discussions.
    • Keynote Speaker (14:30 - 15:15): "Innovations in Telephone Fundraising"
      Showcasing new technologies and methodologies that can enhance the effectiveness of telephone fundraising efforts.
    • Panel Discussion (15:15 - 16:00): "Global Perspectives on Telephone Fundraising"
      Featuring insights from organizations around the world on successful strategies and lessons learned.

Evening Celebration

  • Italian Party (19:00 onwards)
    Music and dance to celebrate the achievements of the event.

Key Themes Addressed

  • Global trends in telephone fundraising
  • Major challenges such as ethics and best practices
  • The importance of collaboration and sharing within the sector

This program is designed to inspire collaboration, drive innovation, and address critical challenges within the telephone fundraising sector while highlighting its essential role in a comprehensive fundraising strategy.

The inclusion of facilitated learning sessions allows for a more dynamic exchange of ideas among participants.

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Sessions

Global perspectives on the future of telephone fundraising

Session

1

What will best practice telephone fundraising look like in coming years and how will it fit into the changing donor engagement landscape?
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This session will take an overview of some key global trends that are affecting fundraising across many markets and different channels and look at how telephone fundraising is needed to improve the overall results and meet organisational objectives.

Managers of telephone fundraising need to play a critical role in adapting to a changing landscape and filling the gaps and opportunities created by changes in other channels.

Emily Bracken
Daryl Upsall International
Meet Emily

The power of collaboration - increasing impact through true co-creation!

Session

2

External expertise helps NPOs to focus on the essentials. Nowadays, outsourcing is a very efficient strategy and solution for NPOs worldwide. It saves money, time, and resources and helps to keep the focus on the actual core competence, the reason why the NPO exists and works for it every day.
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However, successful outsourcing does not mean completely relinquishing responsibility. On the contrary! The successful management of these supplier-client relationships in the context of outsourcing can help you to be even more successful and agile and increase your performance.By establishing management at eye level to build genuine collaboration, a relationship of mutual influence, will increase your impact.

This session will include examples of supplier-client relationships from channels face-to-face, telephone, and digital fundraising campaigns.

Using practical examples and real-world scenarios, you will learn how effectively managing your suppliers can significantly improve the performance of your campaigns.

Managing supplier relationships is an art that, if mastered, can add immense value to your work.

Michael Rihar
Amnesty International Austria
Meet Michael

Navigating the Crossroads: Insourcing vs. Outsourcing Telephone Fundraising for The Danish Red Cross

Session

3

Join us for an insightful session exploring the critical decision-making process behind insourcing or outsourcing telephone fundraising operations, with a focus on The Danish Red Cross. Our expert speaker will delve into the dilemmas, risks, and rewards associated with both approaches.
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Key points to be covered:

  • The unique challenges and opportunities for The Danish Red Cross in telephone fundraising
  • Cost-benefit analysis of insourcing vs. outsourcing
  • Impact on donor relationships and brand reputation
  • Control and flexibility considerations in campaign management

This session will provide valuable insights for fundraising professionals grappling with this crucial decision. Attendees will gain a deeper understanding of how to evaluate their organisation's needs and resources to make an informed choice between insourcing and outsourcing telephone fundraising operations.

Don't miss this opportunity to learn from real-world experiences and best practices in the field of telephone fundraising for non-profit organisations.

Liv Mørk
Red Cross Denmark
Meet Liv

Game-Changing Innovation: Supercharging Global Fundraising with Distributed Work

Session

4

Join Terje Schea and Christer Borge-Lunde from Norway as they explore the innovative transformation of traditional call center operations to a global distributed work model. Discover how this shift, coupled with a focus on attracting and retaining mature staff, has led to remarkable improvements in telephone fundraising outcomes.
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In this intriguing session, get to know Terje, a trailblazer from Norway who has masterfully transformed traditional call center operations into a global distributed work model, achieving stellar telephone fundraising results.

Discover how Terje and his team managed to create a productive, connected, and harmonious work environment for a team spread across the globe. Learn about the strategic decisions they made to ensure constant communication, maintain productivity, and foster a sense of community despite the physical distance.

Understand the importance of adapting the job to fit the individual, rather than forcing the individual to adapt to the job, and how this approach has been instrumental in attracting and retaining mature, highly effective staff from all around the world.

This session is a must for anyone interested in learning about innovative work models and their impact on boosting fundraising outcomes.

Terje Schea
Dialog Norge
Meet Terje
Christer Borge-Lunde
Dialog Norge
Meet Christer

Decoding Telephone Fundraising: A Research-led AI Approach with Professor Shehu

Session

5

Delve into a captivating study of telephone fundraising, where AI and meticulous research intertwine. Led by Professor Shehu, this session illuminates the powerful potential of AI and applied research in understanding and enhancing fundraising strategies.
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"AI Unveiled: Decoding Best Practices in Telephone Fundraising Through Research" is a session dedicated to exploring the intersection of AI and research in the context of telephone fundraising.

Guided by Professor Edlira Shehu, participants will venture into a comprehensive analysis of thousands of conversations, utilising Large Language Models and transcription technology.

Prepare to uncover the untapped potential of AI, gain a profound understanding of varied telephone interactions, and learn effective strategies for objection handling in telephone fundraising.

What happens if we ask: how does objection handling impact our conversion rates?

Edlira Shehu
University of Groningen
Meet Edlira

Can AI Samantha Call Your Donors?

Session

6

Jump into the cutting-edge world of AI and telephone fundraising. This session provides a rapid yet comprehensive introduction to the potential of AI in donor relations. Are you prepared to let AI Samantha call your donors and initiate a relationship?
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Join us as we unlock the potential of AI for your nonprofit. Geronimo will discuss the role of AI Samantha in establishing stronger, lasting relationships with donors.

Understand the transformative impact of advanced synthetic voices on fundraising and learn how to harness their potential effectively.

Deep dive into donor understanding and explore the limitations and possibilities of AI technology. Learn from extensive data collected from hundreds of hours of conversations.This session aims to inspire fresh ideas, projects, and solutions that could fast-track the achievement of your fundraising goals.

Are you ready to revolutionize your donor relations with AI?

Gerónimo Tutusaus
ORGANIZATIONS.AI
Meet Gerónimo

Call for Speakers

Do you want to join us as a speaker at the Telephone Tuesday events?

Do you have an interesting case to share, a novel approach to dialogues with donors – or a groundbreaking reflection that will enrich your fellow fundraisers – please fill out the following form.

Telemarketing Tuesday is a virtual event, sharing new ideas, best practices and inspiring case studies. 

We will help you produce a pre-recorded speaker session of 10–15 minutes, which will be followed up by live Q&A sessions for the viewers to connect and reflect with you on the topic. 

We will be paying our speakers for their time, to give everybody the opportunity to join – this also shows that we appreciate your time.

Call for Speakers

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EUR 125
Access to a single event for one person
Session recordings available online
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Telephone fundraising celebrates the art of talking with your donors instead of about them.

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Holger Menze

Spenden Manufaktur GmbH
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We as a sector dont have the investments that other sectors have, but we have the desire to share and grow – this is one of our competitive advantages.

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Jacob Møllemose

Impact Talks
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